KIND bars: Can they do their job?

Whenever I see a company or organization try to make a global difference through a campaign, I always try to "dumb down" their mission statement and see if it is believable or not. For example, some people thought that the campaign by McDonald's of "Pay with lovin'" was a good idea, but I can personally rebut that campaign. Every time I went to the McDonald's in Ada, I was never once greeted with "lovin'".  I understand; Ada isn't always the most loving town when it comes to employees at McDonald's, but they still represent the brand of McDonald's and their mission statement. In my opinion, McDonald's missing statement was faulty and was not put into action at all of their locations. Now, on campus here at ONU, there is a new campaign being put into action by some students. It is called "KIND bars". When I first heard about the campaign, I thought I would be going to the Regal Beagle and seeing everyone in there being kind and appreciative of each other. Then after looking into the campaign of the KIND bars, I found out it was granola bar and the bars came in different flavors. According to the team behind KIND bars, "KIND is a brand that not only makes wholesome and  delicious foods, but is focused on making the world a little kinder- one act and one snack at a time." The ingredients in the bars are said to be gluten-free and non GMO (Genetically modified organisms). The healthy and organic image of KIND bars gives me a good notion of their actions and "work behind the scenes" if you will. The only thing that concerns me  with their campaign is how do they plan to get these bars to actually get results. Make the world a little kinder- one act and one snack at a time. The campaign information says there is a foundation named KIND Causes. The program helps people grant their socially impactful ideas to life through $10,000 grants monthly. The KIND bar campaign does have some serious points that make them legitimate, but getting a granola bar to make people happy and spread the kindness just seems a little far fetched. Even still, I see promise in this campaign and just because something is far fetched, doesn't mean it is impossible.