Twitter is more than an app. Twitter has become a global phenomenon that has linked people, friends, and businesses to connections that wouldn't be possible without it. The reading in "Real-Time Marketing and PR" talked about "Embracing the Tweet" in chapter 10. The author talks about how Twitter is so easy to use and allows its users to search whatever they want, whenever they want. The more I thought about how true that statement was, I kept thinking of ways to better my fraternity's Twitter profile. My fraternity, Delta Sigma Phi is an organization just like a business or company with a Twitter page. Our social media was a little out of date until the beginning of the semester, when we had one of our brothers go through all of our channels and update some information. One of our brothers is in charge of the social media channels right now, but after reading this book, there are some valuable tips that I could implement into our profiles. Those changes could make our image more appealing and give us more followers. In this
article, it talks about the positives and negatives of social media for Greek Life. Recruitment is a vital part of the social media aspect for Greek organizations because the millennial generation is starting to become known for it's attachment to social media, and the best way to get in touch and connect with those potential new members is through social media. David Meerman Scott talks about how Twitter can sometime make an organization/business's image look sleazy if the post seems to have too much hype. Twitter is more than an app. It is a useful tool that can help our businesses and improve our overall public relations with others around the globe.
