In todays business world, the time to react is key. Knowing how much time you have to complete a certain task is vital to not only yourself and your business, but your associates as well. In this weeks reading of David Meerman Scott's, Real-Time Marketing, I was introduced to the idea of "Real-time" strategy used in businesses. First off, I learned that a standard time for a response for a journalist or someone in public relations is 72 hours. Being a journalist, this is important and pertinent to my major and career after school. In Scott's book, he notes in the world of business, you are rewarded for speed. Especially in any field with the media, speed is vital. Speed is not just what we think it is. There are laws for speed and in real-time, those laws can make or break your career and job. There are laws on how to disseminate the news and how to spread the word through different news outlets. Now these laws are not legislative laws, they are more advised principles to follow to better yourself and your business. At the same time, Real-Time thinking is not an "either/or" thing, it is a mindset that we must have as entrepreneurs, co-workers, and professionals. In our world of news, we need to use real-time methods and use speed in our work, because you’ve got to react quickly to the news. If not first, then early, because you can’t react late.
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