ND vs OSU: A Rematch for the Ages

This college football regular season probably didn't go the way anyone thought it was going to go. Oregon was down, Alabama lost to Ole Miss again, Ezekiel Elliot isn't a Heisman finalist and Clemson is the only undefeated team in the country. All pretty shocking potential headlines. One thing that I did see coming though, since last week anyways, was that my Notre Dame Fighting Irish would be matched up against the Ohio State Buckeyes in a bowl game. I knew it from the moment Ohio State was out of the Big Ten championship game. Notre Dame being a two-loss team and Ohio State not being in a conference title game, would be the perfect matchup for college football fans.

The two will be facing off in the Fiesta Bowl sponsored by BattleFrog in Phoenix, Arizona. These two teams have some of the most dedicated and traveling fan bases in the nation and the game will surely be electric. The stadium in Phoenix is a high energy stadium due to the fact that it indoors and tight seated in the stands.

The coaches are viewed as two of the best in college football right now, as Urban Meyer will square off against Brian Kelley for the first time in their head coaching careers.

The matchup will have tons of coverage in the press leading up to the game and despite the fact its not a national championship game, it should be just as popular as the games contending for the national title. The two faced off in the 2005 Fiesta Bowl sponsored by Tostitos and Ohio State marched over the Fighting Irish 38-14. Heisman Trophy winner Troy Smith slashed the defense with his feet and arm and Ted Ginn Jr. lit up the scoreboard. The loss left a stain in the Notre Dame fan base and especially on me considering all of my friends are Buckeye fans. This rematch will settle the score for who is truly the better team. Although Notre Dame has been bitten by the injury bug this season, they have posted a 10-2 record and QB DeShone Kizer has stepped into his own under center for the Irish.

A slip up by Ohio State cost them a shot at repeating as National champs, so the Buckeyes will surely come out with a fire and competitive edge to win, considering their talent level is as high as anyone in the country.

This game will be one of the best in recent memory leading up to the kickoff, and hopefully both teams show up to play a great and entertaining game. Go Irish!

A Chapter Ends and a New One Begins

This semester has been full of reading. Whether it be the lessons from "Real-Time Marketing" or the importance of "Measuring What Matters", the books that I have read for this semester of school have been very informative and easy to read, surprisingly. The books all cover almost the same material, but each book harps on a certain aspect of PR and social media tactics. The reading was never something that I would do on my own, but when I did read for the chapter quizzes, I would find myself noticing instances in the real world and my life that applied to the books teachings.

The book "Measure What Matters" is the book we have just finished and I really liked chapter 10 with measuring employee relationships. This summer for my internship, one thing I noticed about Fox was they never really asked for their employee input or showed concern for the employees relationships in the workplace. I am not saying that Fox is wrong for not keeping in touch with their employees relationship with their job, but if they wanted to make themselves better, that would be one way.

Measuring employees relationships, according to the text is "important because employee morale and sentiment are closely tied with sales and profit."

When a companies executive members and superiors show concern and genuine care for the well-being of their subordinate employees, that really tightens the camaraderie around the office and builds trust between co-workers. Employees are the backbone of the business and without them, the grunt work can't be done. Maintaining the relationship with the employees is when the measurement part comes into play. The better measuring tools we use, such as surveys, are key in coming up with data to measure and better our relationship with our employees.

These books have all taught me something unique about the public relations field and isn't that what we want from a book? To at least be able to take away one thing from each of those books would be three lessons that I didn't know before hand. The books serve as a guide to successful marketing and PR, but it is up to me to execute those guidelines and do so correctly and ethically.

Social Media: Cyber Police?

Social media has many purposes. It can disseminate newsworthy content and information at the press of a button or the tap of a screen. It can be a way to spread our networks across the globe and increase our image. Social can even be a way to start a new business and make yourself a successful entrepreneur.

But, there is one purpose that has not yet been tapped into yet with social media- surveillance of national security. The social media companies such as Facebook, Twitter and YouTube have come together to help "combat online propaganda for recruiting by Islamic militants." according to an article by Yahoo.com. The companies realize that the threats to our nations security are not just coming from the characteristic enemies. In this day of social media and technology, anyone can be a potential target for Isis.

The internet companies described their policies as straightforward and to the point: they ban certain types of content in accordance with their circumstances and they require a court order to remove or block anything.

This court order can be taken care of with one simple step. The social media outlets have always had this feature and it will come in handy sooner or later. The "report/spam" button on posts allows the audience or viewer to report the post as threatening, inappropriate, or vulgar.

I personally believe if we can be a force that stands for justice and freedom for all, then recognizing and doing something about cyber-terrorism can help us become a stronger nation and world. I am not saying we should put restrictions on social media, because that will only upset people and make them wish they they had not done anything to change it.