New Twitter Feature Gives Fire to Sports

Twitter, as everyone knows, is a place to find newsworthy content and real-time stories going on around the world. But, as every good company does, they have found a way to enhance themselves and critique their flaws to make their product or service even better. The news on Twitter, in my opinion, has always been hard to pinpoint. Either you found it on your timeline or you had to search for it yourself and make a decision on what you wanted to find.


Now, thanks to the innovation by the folks at Twitter, there is a much easier and efficient way to find your news and what is going on in the world. The feature, "moments" has been created to be much more user-friendly to Twitter users."What we're trying to do is get the content directly in-front of you without you having to make decisions," said Madhu Muthukumar, the project manager over seeing the new feature. When you enter the tab for "moments", it categorizes options so you know what you want to look at. The categories are: Today, Sports, News, Fun, Entertainment. When you get to whatever tab you want to look at, it is previewed with a video. I believe involving this media really catches the audience's attention and is a great hook for SEO. 


When I think about how this new feature of Twitter will change sports, I think of how we watch sports. I personally, watch sports live and on television because I am an avid sports fan and like watching the full game. In today's culture however, the way people watch sports is "highlight syndrome" or people only watching the highlights on ESPN or something. In "moments", the highlight's are given and in high quality, which is another overlooked detail. Also, when the highlight is seen, if the user finds an attraction to that post, they can favorite it, retweet it, or comment to it. In the video above, this feature gave wildfire to the MLB postseason and created a whole new animal in terms of fan engagement. The trending ability of Twitter really came into play this post season and how people followed Major League Baseball.