Can Snapchat take the Crown?

In the timeline of social media apps to come out, none of have been as personal, hot and trending as much as snapchat. The app is owned by a variety of age groups and even some professional organizations have a snapchat profile to show their everyday business and to give the audience a more personal look at what their day-to-day agenda looks like. For example, the Pittsburgh Steelers have a snapchat account and as a fan, I follow the account to see what is always happening in Steeler nation. Whether it be the videos of practice drills, players talking to the camera or just plays captured in action, the account gives its fans and audiences the chance to see content that most other news outlets and journalists couldn't capture. The app also has the ability now to chart and track events all around the globe and bring them to the tips of your fingers. I may not know what is going on in the Presidential campaign right now, but if I look at Snapchat, I can find the Story feed for the Presidential campaign and what the candidates are doing to win our votes. Even other stories are shared, such as a story for Paris or Rome or any city for that matter. Snapchat is starting to take over the social media turf and it's major competitors are still the "big 4", but the little ghost we all love is making its way to the top. When someone snaps me, my first thought almost every time is, "how can I respond?" The app really forces us to carry on a conversation because when we send a snap to someone, we can see when they opened and when they opened it. I also think that because Snapchat is so instantaneous and real-time that we want to send back an immediate reply to carry on the conversation. Although Snapchat is popular, it does have it's downfalls and is a reason why it has yet to take that extra step and separate itself from the other younger and less popular apps. Snapchat has no trending ability for SEO. There are no keywords we can look up to find content, but that is because the content we see in a snapchat is gone after the snap is over. Granted, the story is up for 24 hours, but after that, there is no way to track your click-rate, your content and how long it was viewed. There is a feature on snapchat that allows you to see how many people viewed your snap and who viewed it, but you can't see how long they viewed it and how often they viewed your snap. The room for improvement is there, but the app is progressing at a rapid pace. Snapchat is here for the long run and could spook out the competition in years to come.